Tarmac has launched a new and improved user-friendly website as part of its ongoing commitment to putting the customer journey first and enhancing the business’ digital infrastructure.
The mobile-compatible site has been designed to enhance user experience, making it quicker for customers to identify the products and solutions they need with improved location functionality and easier-to-access case studies and information.
Customers using the site will be able to make use of better search and filter functions, helping users to find and order the Tarmac products that are most suited for their specific jobs.
An improved location finder not only makes it more straightforward to find details about the company’s network of sites but will remember a user’s location across all of the company’s tools to help save time. Separately an enhanced contact tool means customers can also get in touch with the right person, first time whenever they need any assistance.
Bevan Browne, managing director, national commercial, at Tarmac, said: “Digital technology has transformed the way we live our lives, and this year more than ever it’s critical that businesses are able to support their customers by making product information and ordering processes as streamlined and efficient as possible.
“The improvements we’re making to our digital infrastructure are part of our wider pledge to delivering a smooth and effective customer journey. Our programme of digital transformation is therefore aiming to improve user experience through Tarmac’s excellence in people, processes and the latest technology.”
The launch of the new website also makes it easier to access the Tarmac Connect customer portal which enables customers to request quotes and orders, track deliveries and pay invoices online.
The customer portal is just one of Tarmac’s latest digital innovations in the Connect programme of activity which is aimed at improving customer experience. This includes tools such as Connect Assure, an intelligent mobile monitoring system for ready-mix concrete deliveries, ePOD, providing real time tracking and instant electronic proof of delivery, and its Service Cloud that handles customer enquiries more efficiently and intelligently.